13 Sep '17, 7pm

IKEA's new augmented reality app could totally change the way we shop

According to the IKEA press release, all products experienced through the app are 3D and true to scale. This ensures “every choice is just the right size, design and function.” Said Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems, “IKEA Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles, and colors in real-life settings with a swipe of your finger. Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster.” Users will also have the option of capturing the setting in the app and sharing it as an image or a video with friends.

Full article: http://inhabitat.com/ikeas-new-augmented-reality-app-coul...

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