#RecommendedReading A look at the future of sustainability:

In Where Good Ideas Come From , Steven Johnson describes "the archetypal myth of modern innovation" as "the rogue visionary who somehow sees beyond the horizon that limits his contemporaries." While the myth has been debunked in other industries—James Watt didn't single-handedly invent the steam engine, and the light bulb didn't spring whole from Thomas Edison's mind—it still thrives among architects. From Frank Lloyd Wright to Rem Koolhaas, the most famous designers are often perceived as lone creative geniuses whose singular brilliance seems to leap ahead of their time. The sustainable-design movement could change this perception, and the primary benefactors could be large collaborative practices. ----- Advertising ----- First, with more volume, big firms can have dramatically more impact on the built environment. Each of the dozen American A/E firms with over 1,000 empl...

Full article: http://greensource.construction.com/opinion/2013/1303-the...

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greensource.construction.com 11 Feb '13, 10pm

In Where Good Ideas Come From , Steven Johnson describes "the archetypal myth of modern innovation" as "the rogue visionar...