04 Mar '13, 8pm

Must-read post from @Sustmem (Jim McClelland) on the "need to shop smart at #ecobuild" via @ecobuild_now...

The need to shop smart for sustainability Monday, 4 March 2013 12:00:00 created by: Jim McClelland On the eve of Ecobuild, with travel arrangements made and meetings in the diary, I should like to throw down the gauntlet to all attendees (myself included), to raise the bar in terms of intellectual, professional and technical rigour, to prove a discriminating, sustainability-literate audience and intelligent consumers. In short, this is a call for ‘smart shoppers’. Picture, if you will, Ecobuild as as a giant Deli Counter for Architecture and Construction in the UK, jammed full with goods and staffed by knowledgeable and helpful producers and retailers, thronging with hungry visitors. Just as with organic, unpasteurised cheeses, hand-reared, home-cured meats and fine, biodynamic wines, the sector boast materials and products with ‘provenance’ and ‘terroir’, fairly traded an...

Full article: http://www.ecobuild.co.uk/news-social/ecobuild-blog/archi...

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