30 Apr '13, 8pm

Our benefit partner Green Builder Magazine's new consumer survey show's an overwhelming preference for green homes

We all know consumers are fickle. research has shown that they over-promise and under-deliver on their willingness to pay for ecologically sound products or systems. But our new research shows that on the big issues—general awareness and concern about sustainably—attitudes continue to change for the better. For example, eight out of ten (84.3%) of our respondents have a positive association with the term “green,” and want to be known as having a green life. Even among those who don’t think they are green enough yet, 90.4% report that they would like to live more sustainably.

Full article: http://www.greenbuildermag.com/News/Headlines/Survey--Gre...

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