24 Oct '11, 4pm

4 Green Features Customer Want -- another great session @Greenbuild

4 Green Features Customer Want -- another great session @Greenbuild

This Charlotte, N.C., LEED-Certified dwelling from Banister Homes has a HERS rating of 63. Credit: Courtesy Banister Homes Selling clients on the environmental benefits—rather than the added value—of green homes is akin to asking them to write a check for charity. That wake-up call was delivered in a Greenbuild education session by Kathy Spence, LEED AP and marketing and sustainability director for Charlotte, N.C.-based Banister Homes . In the session, Spence discussed how to show clients that a sustainable home can save them money and improve their lives.The highest-priority green feature for most clients is energy efficiency, Spence said, followed by indoor air quality, water efficiency, and materials. She provided advice on marketing each of these green features. ENERGY EFFICIENCY. For most customers, the most pivotal benefit of a green, efficient home is reduced cost o...

Full article: http://www.ecohomemagazine.com/news/2011/10-october/4-gre...

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4 Green Features Customers Want - Green Buildin...

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I WANT THIS

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Want to be stylo mylo?

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tax

tax

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Want to sell: Ibanez Semi-acoustic for only [email protected]

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Want to sell: Ibanez Semi-acoustic for only [email protected] Hey guys! i am selling a not in production anymore Ibanez semi-acoustic ...