02 Dec '13, 10pm

"#LEED is THE aspirational product in the building industry." [email protected] Building a luxury brand:

"#LEED is THE aspirational product in the building industry." -@rickfedrizzi. Building a luxury brand:

About 20 years ago, someone tried to describe a brand to me thusly: imagine in your mind a small, long rectangular white box on a store shelf. By itself, that box means nothing to the average consumer. But place a small red triangle on that box, along with the letters…C…r…e…s…t…and what you have is something else altogether. At that point, to millions of Americans that small box immediately means to them fewer cavities, fresher breath and whiter teeth. “That,” said this person, “is what a brand is. A brand is a set of expectations in a consumer’s mind that he or she attaches to a particular person, place, product or company.” Now, take that concept and apply it to luxury products and companies, like Four Seasons Hotels, Rolex Watches, Cartier Jewelers or Tiffany & Co., to name just a few. That’s where we at the USGBC find ourselves at Greenbuild 2013 . And that’s why I con...

Full article: http://www.usgbc.org/articles/building-luxury-brand

Tweets

#Greenbuild highlights for the global green building professional:

#Greenbuild highlights for the global green bui...

usgbc.org 03 Dec '13, 12am

It has been a busy and energizing two days here at Greenbuild with much international activity. A quick recap of some of t...

5 of the Most Important Changes to the LEED Green Building Rating System

5 of the Most Important Changes to the LEED Gre...

greentechmedia.com 02 Dec '13, 4pm

The U.S. Green Building Council’s LEED green building certification has come a long way in more than a decade. Once critic...

Green products or green wash... How can you tel...

greenspec.co.uk 03 Dec '13, 11am

Aspects of 'Greenwash' Misleading use of the prefix 'Eco...' & 'Enviro...' Employing the prefixes 'Eco' and 'Enviro' can m...

New blog: The end of the green building movement by Matthew Trigg @BuiltEnvirons #RatingTools

New blog: The end of the green building movemen...

ukgbc.org 02 Dec '13, 4pm

Success can only be achieved in delivering ever more efficient, sustainable and eventually regenerative built environments...

All your favorite #Greenbuild moments. Just press play!

All your favorite #Greenbuild moments. Just pre...

usgbc.org 02 Dec '13, 7pm

Didn't make it to Greenbuild? Missed a speaker while you were there? Want to re-watch some of your favorite moments? Our G...

"From what I’ve seen in the last few days, we are back... as a nation and as a global economy." -@rickfedrizzi:

"From what I’ve seen in the last few days, we a...

usgbc.org 02 Dec '13, 5pm

The 2013 Keynote & Celebration at the annual Greenbuild International Conference & Expo took place on Nov. 21, 2013 in Phi...

Green Building (Including LEED-Centric) Laws Sp...

greenbuildinglawupdate.com 03 Dec '13, 12am

Last week, in the Philippines, the Department of Justice authorized the Department of Public Works and Highways to move fo...

Vision 2020 - Articles on Green design and buil...

ecobuildingpulse.com 02 Dec '13, 3pm

Vision 2020: Transparency is Just the Beginning A advances in green chemistry and the relationship between design professi...

The Qatar Foundation's Hamad Bin Khalifa University receives #LEED Platinum. Read more:

The Qatar Foundation's Hamad Bin Khalifa Univer...

usgbc.org 02 Dec '13, 7pm

As an arid country growing like few others in the world despite its desert climate, leaders in Qatar have achieved a sense...

Green Building

usgbc.org 25 Nov '13, 4pm

USGBC, Hanley Wood, GBC Italia and Veronafiere announce global strategic partnership to bring the popular green building c...

Green industry responds to Government announcem...

ukgbc.org 02 Dec '13, 9am

Under the new measures, the period which ECO covers will be extended from two to four years (to 2017) and the Carbon Emiss...

LEED Green Building Rating System Shows Strong ...

The 20-year-old U.S. Green Building Council , which launched its Leadership in Energy and Environmental Design green build...

A 105-Year-Old Building Becomes a Top #LEED Per...

edcmag.com 03 Dec '13, 6pm

USGBC Announces 2013 Class of LEED Fellows Ditching a Reciprocating Chiller System for Innovative Heating and Cooling Heat...

Correct link to @Zappos #LEED Gold article:

usgbc.org 12 Dec '13, 4pm

In terms of technology and green building and LEED, I don’t think we are trying anything that is earth shattering. But one...