29 Nov '11, 4pm

Read Ralph Velasquez' latest column - The Six Sins of Greenwashing #greenroofs

Read Ralph Velasquez' latest column - The Six Sins of Greenwashing #greenroofs

In the green roof industry, we no doubt have been guilty of some of the same greenwashing sins outlined in this study. Again, I hope it’s because we were a young industry and very excited about a truly transformative solution to many of the issues that face our society. That said, the industry is growing up and the ignorance of our early youth must now move into the responsible young adult stage of maturity. In this stage, we might still make mistakes but they should become less frequent and we can no longer claim ignorance or a lack of understanding.

Full article: http://www.greenroofs.com/content/The-Six-Sins-of-Greenwa...

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