30 Nov '11, 10pm

@UrbanLandInst @ULILosAngeles Seize the (Concrete) Moment Building Greensource Mag:

When a private developer charged Cuningham Group with designing the condominium buildings Indigo and Element on the same block in Marina del Rey, California, the studio assigned to the task expressed concern about diversity. If the two midrises were too similar, so the hunch went, they might cannibalize sales. Since Indigo already featured more traditional layouts, Element would include lofts to attract a different demographic. Slide Show Photo © A Wells ----- Advertising ----- Cuningham partner and director of design Jonathan Watts explains the decision was more than a marketing ploy. Element’s lofts were intended to be the real deal—partition-free interior spaces with a service core that minimally blocks daylight or natural ventilation. And to guarantee that openness, Cuningham determined to use a concrete moment frame. The system is found in parking structures, Watts ex...

Full article: http://greensource.construction.com/features/solutions/20...

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