So cool!! Mumbai's Seatbelt Crew Wants You to Buckle Up

So cool!! Mumbai's Seatbelt Crew Wants You to Buckle Up

The Seatbelt Crew is a public service initiative of VithU , an emergency App, and Ogilvy and Mather , an international advertising, marketing, and public relations agency. The hijras’ goal is to remind drivers that they have a simple safety tool in their car: the seatbelt. It turns out to be a pretty effective tool as well: according to the World Health Organization’s (WHO) 2013 Global status report on road safety , “seat-belts reduce the risk of a fatal injury by up to 50% for front seat occupants, and up to 75% for rear seat occupants.” The statistics speak for themselves, but seatbelt-wearing rates, as well as urban design techniques that can reduce the likelihood of traffic crashes in the first place, still lag in many cities. Studies have shown that an effective way to increase the use of seatbelts is to strategically combine educational social marketing efforts with ...

Full article: http://sustainablecitiescollective.com/embarq/251751/frid...

Tweets