Japan's Shotengais Show Connectivity and Community are Key to Commercial Success

Japan's Shotengais Show Connectivity and Community are Key to Commercial Success

have become more tech-savvy, with website s that contains interactive maps and show different types of shops and activities by category. However, they still retain their own individual character. In the physical businesses, owners put up vivid signs and decorations, such as lanterns, signs, and flags that become a glowing, surreal collage as they light up at night. Shop owners often dress in traditional-styled costumes or uniforms and greet visitors, often quite loudly. But these noises become a part of the experience, a dialogue between buyers and sellers, between commerce and transport, and between people and their city. Although Japan has built several more ‘modern’ malls over the decades, the shotengai s’ contributions to sense of place and their contributions to walkable, healthy lifestyles means these community and commercial havens are unlikely to go out of style an...

Full article: http://sustainablecitiescollective.com/embarq/254526/frid...

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