13 Jun '14, 11am

Is it Green or is it GreenWash and how can you tell... #GreenWash #Green #Sustainability

Is it Green or is it GreenWash and how can you tell... #GreenWash #Green #Sustainability

This is one of the most pervasive 'greenwash' claims. Devoid of any real Green features, the manufacturer will make the best of what's available. This most often takes the form of claiming that the material is 'recyclable' where it has already been common practice in that industry sector. Manufacturers of steel baths will claim that their product is '100% recyclable' whereas vehicle manufacturers almost never claim the same, even though cars are routinely recycled. Most aluminium is recycled too - although it's long been done for economic reasons, not environmental. Also misleading is the claim where a material can be 'recycled' when in reality, although it can be theoretically recycled, it almost never is. A good example is where manufacturers of PVC windows claim that their material is recyclable. It is, but hardly anyone would want to or can use the resulting product (t...

Full article: http://www.greenspec.co.uk/building-design/looking-out-fo...

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