20 Jun '14, 8pm
[Blog] Gauging "Readiness" Helps Make a Clean Sweep in Michigan Communities: Ever wish you had a crystal ball
Ever wish you had a crystal ball to tell you which neighborhoods would make the best market for your energy efficiency offerings? One Michigan residential energy upgrade program may not be able to tell the future, but it helped contractors come in and sweep neighborhoods with the most potential for upgrade business. BetterBuildings for Michigan , a U.S. Department of Energy (DOE) Better Buildings Neighborhood Program partner, developed a “readiness scale” to help target communities by determining the factors that indicate whether homeowners in a particular area are really ready to commit to energy efficiency upgrades. In 2010, BetterBuildings for Michigan launched the first of its neighborhood “sweeps” in 58 communities across the state. The program used these different neighborhoods to test a variety of different messages, marketing strategies, and incentives to get homeo...