02 Mar '12, 5pm

Will cities continue to focus on #sustainability? The Business Side of Design: via @edcmagazine #green #realestate

Imagination is a good horse to carry you over the ground, not a magic carpet to carry you away from possibilities. There is no magic formula. Design managers speak the language of business and the language of design. Over years, design became a strategic asset in brand equity, differentiation, and product quality for many companies. Cities too, have turned to design to solve some of their most nagging problems. At a time of growing environmental uncertainty, sustainability is more crucial than ever. For the first time in decades, at least since the end of World War II, cities are starting to realize that they need to be compact, coherent and connected. The need for local government innovation has never been greater. The places that thrive today are those with the highest velocity of ideas, the highest density of talented and creative people, and the highest rate of metabol...

Full article: http://www.edcmag.com/blogs/14-ed-c-blog/post/88754-the-b...

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