How to get people to waste less and recycle more through better design: @thisbigcity

How to get people to waste less and recycle more through better design: @thisbigcity

Germany, for instance, is well known for its strong social system. It is surprising to see how a society can be educated with simple actions. Instead of throwing bottles into the bin, people can get a reward by returning them to specific points (i.e supermarkets). A deposit is applied to the cost of reusable bottles when they are sold and it can only be recovered when the bottle is returned. Beer bottles are worth less than 10 cents, but most plastic bottles can be redeemed for 25 cents. For some people, it’s not worth the trouble of taking them back to the shop to get their deposit. But for others, a bag full of bottles can mean a journey back home or a warm meal.

Full article: http://sustainablecitiescollective.com/big-city/1041916/r...

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