"@sustaincities: Super Bowl To Kick Off Food Waste Recycling Efforts In Phoenix by @sustainablog

"@sustaincities: Super Bowl To Kick Off Food Waste Recycling Efforts In Phoenix by @sustainablog

I’ve always thought that using the world of sports to highlight sustainability made a lot of sense: not only do these businesses stand to benefit greatly from lightening their footprint, but they’ve also got huge captive audiences for the message. Unfortunately, many of these efforts haven’t gone nearly far enough: sure, “Green Day” at the ball park will get a lot of recyclables into the right cans, but without a sustained effort, this becomes more of a gimmick than a genuine, sustainable effort. I was prepared for a similar reaction when I started to read about the Reduced Waste Challenge scheduled for last weekend’s Super Bowl in Phoenix. Sporting events are fantastic venues for highlighting the issue of food waste… but, again, I was prepared to read about a one-shot effort at food waste recycling. That’s not what happening in Phoenix, according to EPA Regional Administr...

Full article: http://sustainablecitiescollective.com/node/1040706

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