4 Ways to Pitch a Smarter Built Environment

Smarter buildings and communities start with smarter marketing and communications. Which words do you choose – smart, green, profitable, eco, resilient, healthy, clean, high tech, cool, secure, fun? Whether we like it or not, we are all in sales and this kind of messaging matters. These topics came up during my conference panel at the recent North Carolina Cleantech Summit . The keynote speaker was General Wesley Clark, and our panel of experts included Kris Bowring of Lowe’s Companies, John Petze of SkyFoundry, and Chad Harrell of Lend Lease. Our discussion highlighted trends such as the growth in home energy management systems, which are expected to surpass 40 million homes globally by 2020, as well as the expansion of commercial energy management systems, which are projected to grow 4x by 2024. We also highlighted solutions to barriers such as upfront capital costs or s...

Full article: http://sustainablecitiescollective.com/node/1059491

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