For large retailers, "Green, then, might not be as much a philosophy as a shrewd capitalistic move."

Overall, WalMart is undertaking a dizzying array of green measures, such as cutting greenhouse-gas emissions in stores and utilizing more aerodynamic trucks, which have earned it respect, albeit grudgingly, from onetime critics. And like Patagonia, Walmart is targeting third-party factories to reduce emissions as well. The company, which has about 4,500 stores in the U.S., and many others globally, has even vowed to be powered by "100 percent renewable energy"—that is, solar, wind, and water power—though it hasn't stipulated by which date that may happen. In the end, the reason for these changes appears no more profound than saving money, which may help Walmart and other stores, whose core mission is to sell cheap products, continue to do so. Green, then, might not be as much a philosophy as a shrewd capitalistic move. "I think the feedback from customers [about WalMart's ...

Full article: http://greensource.construction.com/features/other/2012/1...

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