14 Jul '12, 5pm

GAF #GreenProduct transparency

Anthony Ruffine, GAF vice president of sustainability and strategic marketing Enlarge Close While many product manufacturers wait for investors to push them into bleeding-edge sustainability efforts, roofing products manufacturer GAF has already positioned itself smack dab in the middle of some of the industry’s most forward-thinking projects: The company has provided data for the Pharos Project, is one of 30 manufacturers involved in the Health Product Declaration (HPD) pilot, and was the first company to sign up as a Vision 2020 sponsor. “It’s a trend of where the market is going, and if we are not participating ... then it will happen to us,” says Anthony Ruffine, vice president of sustainability and strategic marketing. “It’s really about trying to do the things that our customers need to survive long term—and trying to do the things we need to survive long term.” Acco...

Full article: http://www.ecohomemagazine.com/green-products/a-manufactu...

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