LEGO To Spend $150m to Make All Its Products Sustainable by 2030 by @gbelements

Pity poor LEGO. It is under attack from environmentalists for using plastics to make its miniature blocks. Stung by such criticism, it has launched an ambitious program to create sustainable building blocks for the next generation of kids. For decades, LEGO was a rather dull company that sold red and white plastic building blocks about the size of dominoes. Kids could snap together to make interesting things, as long as those things were square or rectangular. They were entertaining enough to keep us quiet for hours, which was really all our mothers could ask for. Then the new millennium arrived and LEGO downsized its blocks as the company went upscale. Today, it is making money hand over fist and has become what some call “the Apple of the toy world.” There are LEGO office towers and race cars, airplanes and trendy juice bars. There are billions of those adorable little b...

Full article: http://www.sustainablecitiescollective.com/node/1085306

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