30 Sep '15, 5pm

#GreenBuildings; #green communities growing globally, says #@rogerplattusgbc #USGBCoverheard

#GreenBuildings; #green communities growing globally, says #@rogerplattusgbc #USGBCoverheard

Read the original version of this article on Huffington Post . I’m proud to be president of the organization that’s leading the world’s green building movement, the U.S. Green Building Council. Part of my responsibility is to distill our business case for green buildings into an easily understandable phrase. Luckily, I’ve had the benefit of advice from seasoned industry experts including our CEO and founding chair Rick Fedrizzi. As it turns out, the real estate market has contributed the most compelling facts I could have ever hoped for—as markets are wont to do. From Stockholm to Houston and from New Delhi to Sao Paolo, a refreshing free-market breeze is blowing in the direction of green buildings and green communities. The biggest real estate players have felt it and have come up with two sets of four-word phrases to describe why so many people are building green. They a...

Full article: http://www.usgbc.org/articles/four-word-business-case-gre...

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