27 Nov '15, 8pm

@EcoBldgPulse

U.S. home builders are bullish on sustainability. They believe that buyers want green homes and are willing to pay up to 5% more for them, according to a new study, which found that by 2020 more than half of them will be heavily involved in green building . Donna Laquidara-Carr, industry insights research director for Dodge Analytics, talked about the report’s findings at a session during this week's Greenbuild International Conference and Expo in Washington, D.C. Many builders are already heavily involved in the green segment, she said. Twenty-one percent have built a net zero or net zero ready home in last two years. At the same session, Jacob Atalla, KB Home’s vice president of sustainability, jokingly told audience members that all customers love green homes, but they fall into two distinct categories: “Some of them love green dollars in their pockets from the savings ...

Full article: http://www.ecobuildingpulse.com/news/home-builders-bullis...

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