24 Feb '16, 7am

[Article] Selling Comfort and Providing Energy Efficiency: On a mission to help people make homes more energy

On a mission to help people make homes more energy efficient? So are we. Indow sells and installs interior window inserts in homes that help homeowners stay warmer in the winter and cooler in summer without the expense of complete window replacements. But along with our dealers, we’ve learned that it doesn’t pay to focus on that initially. Energy efficiency isn’t an emotional appeal, but a rational, kind of wonky one. It’s like trying to capture someone’s imagination with a term paper instead of a love letter.

Full article: http://www.homeenergy.org/show/article/nav/businessbest/i...

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