25 Feb '16, 7pm

@ACEEEdc: Appeals to comfort can introduce people to the value of #energyefficiency. Read why in @homeenergymag

@ACEEEdc: Appeals to comfort can introduce people to the value of #energyefficiency. Read why in @homeenergymag

Good relationships can lead to additional home improvement work as well as referrals. We’ve learned that building good relationships involves (1) listening and (2) providing customers with content that is relevant to them and their situation. Sometimes customers want a home performance guru to tell them exactly what to do. But we’ve learned that more often than not, people also like to do research. This is a boon! By listening to customers and understanding what they need or want to learn, we can better tailor our content when we reach out. For instance, because we have listened to our customers, Indow has developed a range of customer case studies that deal with different home comfort and efficiency problems across the United States. Listening is also a way of meeting someone’s emotional needs, even if the business at hand is home performance. Listening to what someone ha...

Full article: http://homeenergy.org/show/article/id/2105/viewFull/?plat...

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