L.A. Joins Growing Number of U.S. Bike-Share Cities by @theglobalgrid

The launch of L.A.’s bike-share program this year is not its first attempt at integrating a bike-share program into our urban system. L.A.’s last plan back in 2012 was squashed due to funding issues related to a city advertising contract with CBS Outdoor and JCDecaux. The contract restricts any advertising on “street furniture,” and according to a city Bureau of Street Services spokeswoman, the proposed bike-share program falls into that category. With advertising off the menu of funding options, no revenue stream was left to support the contractor’s plan. The original bike-share contractor Bike Nation was then forced to withdraw and abandon the plan, according to the

Full article: http://www.sustainablecitiescollective.com/node/1165325

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