02 Oct '12, 5pm

FTC issues revised "Green Guides" to help prevent greenwashing:

TO LEARN MORE: Read the summary. The four-page Environmental Claims: Summary of the Green Guides is a good place to start. In addition to a brief explanation of the FTC’s approach to general environmental benefit claims, the summary offers an alphabetical list of terminology commonly used in green marketing, from carbon offsets to source reduction, with key compliance bullet points. Watch the video. This presentation offers a big-picture perspective on what marketers need to know about the revised Green Guides. NEW SECTIONS The FTC’s revised Green Guides contain new sections related to six areas affecting green marketing: • Certifications and seals of approval • Carbon offsets • Free-of claims • Nontoxic claims • Made with renewable energy claims • Made with renewable materials claims The Federal Trade Commission (FTC) issued revised “Green Guides” this week to help manufa...

Full article: http://www.eco-structure.com/green-policy/ftc-issues-revi...

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The #FTC issued revised #Green Guides to help m...

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TO LEARN MORE: Read the summary. The four-page Environmental Claims: Summary of the Green Guides is a good place to start....

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