21 Jul '16, 11pm

Home Energy Magazine: CLEAResult and NREL JUMP Into Residential Energy Efficiency

Crowdsourcing. It’s a great way to gather input and enlist the minds of many to do good. With crowdsourcing, you’re not limited to a small group of pre-selected individuals. Rather, you get to expand your reach to a vastly larger pool. Various companies use this tactic to not only get a broader set of ideas, but also to get people involved and personally invested in a particular project. Take Ben & Jerry’s for instance. Its 'Do the World a Flavor?' international crowdsourcing campaign asked customers to create their very own Fair Trade ice cream flavors. The campaign resulted in close to 100,000 new flavor submissions, including the winning flavor, “Dulce Delish.” Now, in partnership with the Energy Department's (DOE) National Renewable Energy Laboratory (NREL), CLEAResult is leveraging crowdsourcing to uncover innovative and new ideas to save energy in homes. Along with N...

Full article: http://homeenergy.org/show/blog/id/852/nav/blog#st_refDom...

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