31 Mar '17, 5pm

We’ve always loved & appreciated @BNIM's energy, optimism, & diversity. But We dig their new logo & identity. https://t.co/05099UcLMD

At BNIM we constantly seek to better ourselves and our world. For over 45 years we’ve been designing beautiful, integrated environments that inspire change and enhance the human condition. As our practice continues to evolve, we believe that each individual shapes who we are. When embarking on the yearlong process of “rebranding,” it was vital to uncover the insight of each person, each office, and our experiences as ONE BNIM. We engaged every office to articulate a process of discovery that questions what makes us who we are. Our new brand represents an energy and optimism that’s grounded in our work and our diversity. What we learned was insightful. While we each subscribe to common values that celebrate human experience in the work we do, we are a deeply diverse composition of cultures, locations, disciplines and points of view. Each of us are similar but not the same. ...

Full article: http://www.bnim.com/blog/bnims-identity-pattern-building-...

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