07 Jul '11, 8am

Are We Doomed As a Society? Behavior has to change not just technology:

Are We Doomed As a Society? Behavior has to change not just technology:

I saw a commercial the other day for Ford vehicles that promoted their “Drive Green” initiative, in which they stress various sustainable attributes of their vehicles and company. Being a natural skeptic, I expected a fair amount of greenwashing and unsubstantiated claims in their marketing, and, in fact, I was not disappointed. I was able to locate a fact sheet on this program and while they are, like most car companies, improving their MPG throughout their product line, their marketing is mostly focused on alternative technologies like hybrid gas/electric, all electric, and hydrogen vehicles. Ford is by no means particularly evil as far as car companies, or even large corporations in general. When compared to General Motors, which worked hard to eliminate trolley systems so they could sell buses and cars, and pretty much perfected planned obsolescence in their product li...

Full article: http://www.greenbuildingadvisor.com/blogs/dept/green-buil...

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