You don't necessarily associate either developers or ultrasustainable buildings with the L word. But Tony Gulliver, developer of 1 Bligh, clearly loves this building. Always has. It was, he says, love at first sight. From the moment he saw the model emerging from its box, he loved its greenness, its elegance, its prestige, and its subversive nature—not necessarily in that order. Indeed, what distinguishes this building as fine architecture is that these qualities are all interlinked.