04 Aug '11, 12pm

“Everybody wants to go green but nobody wants to pay for it.” This article seems to suggest otherwise!

Other green pros are seeing similar trends in their markets. For example, Salt Lake City-based Garbett Homes has earned a price advantage over competing builders in its market by offering energy-efficient solar- and geothermal-powered homes at prices attainable for first-time buyers. The company, which builds in Utah, Idaho, Wyoming, and Missouri, sells its Energy Star-certified single-family homes and townhomes for roughly $14,000 more than those of competing builders, according to marketing director Rene Oehlerking. Garbett Homes calculated its price point to be a little higher than a traditionally built home, aiming for buyers willing to pay more--but not too much more. “Everybody wants to go green,” Oehlerking says, “but nobody wants to pay for it.” Garbett Homes was the first production builder in Utah to feature solar thermal technology standard at a price point, aft...

Full article: http://www.ecohomemagazine.com/news/2011/08-august/green-...

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