08 Aug '11, 5am

Super Greenies Have a Taste for Luxury

Super Greenies Have a Taste for Luxury

About 5% of adults are “Super Greenies” — those who engage in 10 or more green activities, such as recycling, using rechargeable batteries, and re-using grocery store bags — according to Scarborough Research. These Super Greenies, who perform the largest number of environmentally-friendly activities, also happen to be some of the top wage earners in the country with a taste for luxury. Scarborough says Super Greenies are “high-income, high-spending consumers who purchase luxury items and lead active lifestyles. “ They use the internet to find information about local things like weather and businesses. Super Greenies are 143% more likely than the average adult to have a post-graduate degree, 91% more likely to have a home valued at more than $500,000, and 60% more likely to have a second home. They are 76% more likely than the average adult to have a household income in exc...

Full article: http://www.jetsongreen.com/2011/08/super-greenies-high-co...

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