14 Aug '11, 9pm

Green Building Q&A: Is teaching and building super insulated envelops a viable industry?

It is inspired by a New York Times article: "First, Make Money. Also, Do Good." http://www.nytimes.com/2011/08/14/business/shared-value-gains-in-corpora... Finally here is new thinking spreading that illustrates that social and environmental issues are in fact, market opportunities. My thought has been that the idea that "social responsibility" and a "profitable business" are mutually exclusive has never been true. I've always felt that the potential for "repairing social and ecological damage" is typically not understood. I don't mean as a marketing stance or company image. I do mean as a functioning business plan where the central business activity "brings the benefit" rather than buying a carbon offset, improving recycling, and calling it good. Think of ecological action and investment as a market opportunity. Hopefully there are increasing numbers of builders out there...

Full article: http://www.greenbuildingadvisor.com/community/forum/gener...

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Panasonic Super Deals

Panasonic Super Deals

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