31 May '13, 10am

Green News: Sustainable Forestry Initiative Accused of Greenwashing

“The Sustainable Forestry Initiative label is the timber industry’s cynical effort to get a piece of the highly valuable green marketplace in the US, which is currently valued at $500 billion dollars annually," Aaron Sanger of ForestEthics said in a prepared statement. "We have demonstrable proof that in many regions of the U.S. and Canada, SFI offers virtually no environmental protection beyond that already required by state and federal laws and worse, it offers cover and false marketing for companies trying to take advantage of consumers’ best intentions.”

Full article: http://www.greenbuildingadvisor.com/blogs/dept/green-buil...

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