28 Nov '11, 7pm

Green homes have more value than they get credit for. How do we change the market to reflect that?

Letting short-term payback analyses drive economic decisions about high-performance buildings is crazy. If we let simple or even net-value payback analysis alone drive the economics of high-performance buildings, we might as well throw in the towel. It is truly crazy to apply just this approach to long-lived durable goods, such as homes. Yes, it is critical that the lower operational costs are factored into a home's value. But homes deliver their value over time to a series of owners. The initial owner or renovator needs to know that all those involved in the financial process will recognize their investment in high performance. And they need to be certain it will fully transfer when they eventually sell their green home. There are three key housing industry sectors that need to step up to the plate to support our green building industry: realtors, appraisers, and lenders....

Full article: http://www.buildinggreen.com/live/index.cfm/2011/11/28/Ca...

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