Seniors Are a Recreation Powerhouse, But Do They Deserve a Discount?

There are several reasons for recreation and park departments to consider moving seniors to the center of their service efforts – most significantly because of their rapidly increasing numbers. In 2011, there were 41.4 million U.S. citizens aged 65 or older. They accounted for 13.3 percent of the U.S. population. The number is projected to increase dramatically to 56 million by 2020 and to 80 million by 2040, at which time they will comprise 21 percent of the population. In addition to the growth in numbers, there are other factors: extension of active retirement time; contributions to economic development; enhanced leisure literacy; disproportionate political influence; and enhanced discretionary income. In this excerpt, we will look only at the last: enhanced discretionary income. The remarkable changes in seniors’ financial status has been one of this country’s great na...

Full article: http://sustainablecitiescollective.com/city-parks-blog/21...

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