31 Jan '12, 12pm

New Blog post up: What's going on with Home Performance?

I’ve been involved, if somewhat peripherally, with the Home Performance industry for quite a while. I was one of the original group working on Home Performance with Energy Star in Atlanta quite a few years ago. As I learned more about this evolving field, I felt that it was both important and necessary, and thought that it had potential to be a profitable business model. I had concerns that the program was being managed by building science types (read: geeks) who were focused on collecting reams of data from performance testing and using this to sell improvements to homeowners. Fairly quickly, I determined that unless it moved from a technical to a sales focus, it wasn’t going to go anywhere. While there are a few companies who have managed to balance the technical aspects with the necessary sales skills, most auditors and contractors have struggled to create profitable, s...

Full article: http://www.greenbuildingadvisor.com/blogs/dept/green-buil...

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