26 Nov '14, 5pm

How much is too much? #USGBC advises how to find your green marketing sweet spot

How much is too much? #USGBC advises how to find your green marketing sweet spot

It’s not a myth; too much of a good thing can be bad, and green marketing is no exception. You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you should actively promote your efforts to become greener each and every day. The trick is striking the perfect balance between informing and inundating. Here are a few methods to help combat the madness. The meaning of green Marketing is the action of promoting or selling something. If your aim to is promote the green aspects of your most recent endeavor you need to start by understanding what it is about being green that is appealing to your consumer. Otherwise you run the risk of wasting words and resources on an audience that is not listening. Take some time to reflect on what it means to be green in ...

Full article: http://www.usgbc.org/articles/how-much-too-much-finding-g...

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