The Zero Waste Manufacturing Location: That's Just Greenwash, Right? by @sustainablog

Now that we’re focusing on waste issues here at sustainablog, I’ve had to tune my radar to “wastewashing”: claims about waste reduction by companies that are accurate, but don’t necessarily tell the whole story. The phrase “zero waste ,” for instance, gets tossed around a lot in the corporate space. I think it’s a laudable goal, especially for manufacturers, but I also realize it’s a phrase that can get twisted in ways to conceal as much as it reveals. So, for instance, when I went back to this post on Ford Canada’s waste reduction milestones , I realized that they were very careful to use the phrase “zero waste to landfill,” and made a quick reference to waste to energy efforts as a part of these efforts. Nothing wrong with anything there… but, a quick watch of that video will show that they’re definitely foregrounding certain facts while minimizing others. Those communic...

Full article: http://sustainablecitiescollective.com/node/1025031

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