The Greening of Sports to Save the Planet by @evolveEA
The Green Sports Alliance meshes the power of sports and competition as a unifying force with the need to show leadership towards a sustainable economy that works toward zero carbon emissions. While I enjoy spectator sports and appreciate what sports signify to popular culture, I am often struck by the waste and frivolity that accompanies the zeal. evolveEA recently performed a Waste Audit at Pittsburgh’s Heinz Field as part of our ongoing work with the Pittsburgh Steelers, and the sheer volume of waste generated during a typical home football game was truly striking. For sports, resource use is simply the by-product of a job well done, even an indicator of profitability. Sports is a $1.3 trillion global industry, with over $450 billion of this spent in the US. And small wonder – sports figures and celebrities have the greatest influence on us, aside from family. Sporting ...