29 Aug '16, 11am

Green News: SolarCity is Getting Into the Roofing Shingle Business

Green News: SolarCity is Getting Into the Roofing Shingle Business

Earlier this summer, Dow Chemical abandoned its building-integrated photovoltaic (BIPV) roofing shingle business after a run of less than five years. SolarCity, the country's biggest solar installer, is betting that corner of the market still holds untapped potential. In a conference call with financial analysts earlier this month, SolarCity Chairman Elon Musk disclosed that when the company's huge new manufacturing plant in Buffalo, New York, opens next year, the factory will produce BIPV shingles as well as conventional photovoltaic (PV) modules. "It's a solar roof, as opposed to modules on a roof," Musk said, according to an article published by Business Insider . “I think this is really a fundamental part of achieving differentiated product strategy, where you have a beautiful roof. It’s not a thing on the roof. It is the roof, which is a quite difficult engineering ch...

Full article: http://www.greenbuildingadvisor.com/blogs/dept/green-buil...

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