10 Jun '11, 2pm

Leading into #NeoCon11, get more green & less greenwash from trade shows: @edcmagazine blog post:

Mid June on the trade show calendar means the NeoCon World Trade Fair for many in the green building world. Thousands of architects, designers and specifiers descend upon Chicago to preview the newest office furnishings and interiors products, many promoted as having green attributes. Whether you are attending a trade show on the hunt for green products or to sell them, here are some tips to ensure communications offer more green and less greenwash. -- Know how to identify green products: Transparent, authentic messaging is vital in green product promotion. Be deliberate when reviewing products to be sure they are described using verified, third-party attributes. Look for logos, certifications, studies or other documentation that verifies claims being made. Know which certifications are the most authentic and respected programs by industry, and which are suspect. Question ...

Full article: http://www.edcmag.com/articles/communicating-green-trade-...

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