13 Jun '11, 1pm

Keep America Beautiful Launches New Stop Littering Campaign

Keep America Beautiful Launches New Stop Littering Campaign

Keep America Beautiful (KAB) is launching a new litter prevention campaign, “Littering Is Wrong Too,” that utilizes social media, events and viral marketing to engage young adults and increase awareness of the problem of litter. The new campaign calls attention to the inappropriate act of littering and is targeted at young adults ages 18–34, which KAB research pinpointed as most likely to litter as well as be motivated by a public education campaign. It links littering with other undeniable—and often humorous—wrongdoings, such as eating “gas station sushi,” “texting during surgery,” or giving a kid “sugar at bedtime.” “This campaign is not only attention-getting, it demands interaction and involvement,” said Matt McKenna, president and chief executive officer of Keep America Beautiful Inc. “Littering isn’t top-of-mind for most people. We need to first get people talking an...

Full article: http://greenbuildingelements.com/2011/06/13/keep-america-...

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