Can trash cans that look like giant coffee cups boost recycling? by @wastedive

This post originally appears on our sister publication, Waste Dive . Our mission is to provide busy professionals like you with a bird's-eye-view of the Waste industry in 60 seconds. To subscribe to our daily newsletter click here. Dive Brief: UK nonprofit Hubbub, known for its creative waste strategies , is launching a social experiment campaign called #1MoreShot in the city of Manchester with the goal of collecting 20,000 coffee cups for recycling over the next three months, as reported by edie. Eleven bins shaped like coffee cups have been distributed throughout the city — sponsored by the local government, Caffé Nero, KFC, McDonald’s, Nestle, Pret a Manger and others. The cups will then be recycled into 15,000 flower pots for Manchester community gardens using a polymer process from Nextek and a short walk . Dive Insight: It's unclear whether people will use these bins...

Full article: http://www.sustainablecitiescollective.com/node/1256088

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