18 Oct '16, 12pm

Non agricultural organic claims on the FTC Agenda

The word “organic” as it relates to non-agricultural products is the topic of the October 20, 2016, roundtable sponsored by the Federal Trade Commission and the U.S. Department of Agriculture. This is a big deal. The roundtable will explore interpretations of organic claims for products that fall outside the scope of the USDA’s National Organic Program (which potentially includes everything from cannabis to shampoo and building materials to dry cleaning, all of which are outside of USDA’s voluntary Program). If a business makes environmental claims in its ads or on its products or in its building, the Federal government offers guidance through the FTC’s Green Guides. The Guides have the force of law and articulate how the FTC perceives truth-in-advertising principles as they apply to green marketing and highlights terms often used in environmental ads. However, the current...

Full article: http://www.greenbuildinglawupdate.com/2016/10/articles/co...

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