Rob Greenfield and the amazing technicolor trash coat by @wastedive

When Rob Greenfield disposes of his Starbucks cup this week, he won't struggle with the hassle of separating the cup for recycling. In fact, he won’t bother to find a garbage bin at all. Instead, Greenfield will slip the cup into a pocket of his trash coat and continue on his way. The 30-year-old New York-based activist is on a mission to educate consumers about the amount of waste the average American creates through one eye-opening act: wearing his trash on his body, like a suit, for 30 days. When Greenfield started his "Trash Me" mission on Sept. 19, he intended to live just like the average person, creating four-and-a-half pounds of waste per day — what the EPA touts as the average among American citizens . What's life like for New York's "trash dude"? What challenges do New York's waste reduction goals face? Read the full story here >>>

Full article: http://www.sustainablecitiescollective.com/node/1258113

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Rob Greenfield and the amazing technicolor tras...

When Rob Greenfield disposes of his Starbucks cup this week, he won't struggle with the hassle of separating the cup for r...