19 Jun '11, 9pm

Green Building 101: Where Is The Market For Green?

Green Building 101: Where Is The Market For Green?

“Consumers in developing countries express greater concern over the state of the environment in their countries, which may contribute to their greater willingness to pay more for green products,” said Paul Andrepont, Senior Vice President of Penn Schoen Berland, a communication strategy consulting firm. “Consumers in these markets also differ from their developed-nation counterparts in believing that selection, rather than cost, is the greatest barrier to buying green products. Brands that address these consumers’ very real concern – over air pollution in India or deforestation in Brazil – have the ability to position themselves as premium in the market, a possible competitive advantage.”

Full article: http://greenbuildingelements.com/2011/06/19/green-buildin...

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