Zerocycle pilot program reduces waste 13% in Fremont, CA

Data analytics company Zerocycle has announced results of its Resident Engagement Platform pilot program in Fremont, CA, touting a 13% reduction in overall trash bin weight among participating households, according to a press release. The pilot program, led by StopWaste and Action Research , took place in June 2016 and tested three organics diversion programs versus a control group to "identify effective outreach strategies" for waste reduction. The three programs tested were Zerocycle's Neighborhood Waste Report (NWR), hangtags and a kitchen countertop bin with 30 compostable bags. Each of the three programs led to a 40%-45% reduction in the amount of food scraps in the trash. Zerocycle's NWRs were found to be successful due to the low cost of distribution and their visual appeal. The company is also testing NWR pilot programs in Salt Lake City, UT; Buffalo, NY, and Cinci...

Full article: http://www.sustainablecitiescollective.com/waste-dive/130...

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